Web page optimization delivers 192% increase in trials to monthly wine publication.

In 2004, wine connoisseur, Neil Monnens, noticed a funny thing about wine – there was no consistency in price across wines with the same ratings. In late 2004, he started publishing WineBlueBook each month to provide a simple wine buying guide that offers an at-a-glance breakdown of how one wine compares to another in terms of quality and price.  WineBlueBook’s goal is to make wine drinking and wine buying more accessible to everyone by helping consumers find quality wines at every price point. Continue Reading »

Website sales & signup rate increase 851% for global fashion trendsetter, Halé Bob.

Halé Bob, a Los Angeles-based clothing company globally known for its unique style and celebrity clientele, employs its website as a key strategy in servicing its global client base, but the website itself was not producing the desired customer relationships or revenue impact. Some factors included: declining revenue during 2008-09 recession; most people leave the site without engaging; Poor performance from online marketing.

Thrivepoint Solution

Thrivepoint implemented Thrivepoint Engage™ – its proven marketing optimization solution – to:

• Completely map the conversion funnel and identify new engagement opportunities;
• Engineer design and message test to increase sales and signups while decreasing abandonment;
• Align online media, paid search and social media with the new strategy;
• Implement SEO on each page to increase organic traffic.

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Yesterday, we attended the Search Marketing Expo West event in Santa Clara, California. One of the topics that captured our interest was the Landing Page and Multivariate Testing session. The goal of landing page testing is to increase the number of visitors that become customers on a business’ website.

After listening to the panelists present case studies with results and innovations for testing, we asked the panel about risk management. Specifically, with client budgets on the line, what is the best approach to manage and limit risk from a testing regimen?

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Financial institutions are failing. Fortune 500 marketers are cutting budgets. Inflation is increasing. Consumer spending is uncertain. Trade deficits are rising.

The news is filled with dire headlines and seemingly worse news everyday. The market appears to be moving to a more conservative state. Through all this, you still have a business to run and grow. Here are five best practices for your marketing to help you come out ahead during an uncertain economy.
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You built a website. You have a list of keywords. You wrote some catchy ads. Now what? Before you spend another dollar, take a look at your conversion rate because you can save a lot of money and win a lot more customers by improving this metric. This might sound like a difficult process, but the good news is that there are a number of free and easy to use tools you can use to improve your conversion rate today.

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Google Analytics provides a great level of detailed analysis and data for businesses and websites looking for a free analytics solution. But is Google Analytics really free? Here is where Google Analytics may cost you real dollars and how to fix it (without switching from using Google Analytics).

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Your success is largely dependent upon the success of your marketing. And while marketing can be difficult or intimidating, it can also be a lot of fun, creative and energizing. The steps outlined in this post are designed to help you get the ball rolling and the ideas flowing.

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Unlike TV or yellow pages or other advertising media, a website’s unique and powerful advantage is its ability to create an opportunity to interact and engage your customer in a converstaion. But the site has to be set up to have that conversation and as the website owner, you exclusively hold the burden of carrying a one-sided conversation long enough and in such an engaging manner so that the visitor wants to join in. In other words, it takes time, trust, credibility and a host of other factors for a website visitor to make the leap from anonymous visitor to prospective customer.

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