A Funny Thing About Wine
Posted by Matt McMahon on November 19th, 2009 under Case StudiesTagged with: case study, food, publishing, remarketing, website usability
Web page optimization delivers 192% increase in trials to monthly wine publication.
In 2004, wine connoisseur, Neil Monnens, noticed a funny thing about wine – there was no consistency in price across wines with the same ratings. In late 2004, he started publishing WineBlueBook each month to provide a simple wine buying guide that offers an at-a-glance breakdown of how one wine compares to another in terms of quality and price. WineBlueBook’s goal is to make wine drinking and wine buying more accessible to everyone by helping consumers find quality wines at every price point. Continue Reading »
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