Every month, people in the United States type in the keyword “jeans” more 20 Million times (that’s 20,000,000) on Google. The #1 show on TV last week, NBC’s Sunday Night Football, had less than half that amount of viewers (9.7MM, 18-49). Think about it. Any jeans manufacturer buying an ad on TV could at most reach only half the people they would reach if they bought that keyword on Google. And the people they reach on Google, by virtue of the fact that they are searching for “jeans”, would be exponentially more qualified as targets for a jeans marketing campaign. But this about jeans, not TV vs. Search.

TV is a fantastic media for reaching new customers but it is also expensive if you are a growing company without endless marketing dollars. Search provides a window to reach more customers than most companies could ever imagine and on a pay-as-you-go basis. And for that reason, it presented a perfect opportunity for us to conduct a thorough analysis of the online jeans market. From household names to fledgling brands, we found winning strategies and areas of opportunity that we think are worth pointing out to our clients. Continue Reading »

Website sales & signup rate increase 851% for global fashion trendsetter, Halé Bob.

Halé Bob, a Los Angeles-based clothing company globally known for its unique style and celebrity clientele, employs its website as a key strategy in servicing its global client base, but the website itself was not producing the desired customer relationships or revenue impact. Some factors included: declining revenue during 2008-09 recession; most people leave the site without engaging; Poor performance from online marketing.

Thrivepoint Solution

Thrivepoint implemented Thrivepoint Engage™ – its proven marketing optimization solution – to:

• Completely map the conversion funnel and identify new engagement opportunities;
• Engineer design and message test to increase sales and signups while decreasing abandonment;
• Align online media, paid search and social media with the new strategy;
• Implement SEO on each page to increase organic traffic.

Continue Reading »