Subscribe to FeedFiled under: Ask Thrivepoint, Search Engine Marketing | Tags: budgets, digital marketing, direct marketing, google, marketing, search engine marketing
The age-old marketing question “How much should I spend on Marketing?” has recently turned into, “How much should I spend on Google?” Over the years, many different methodologies for determining budgets have been promoted, discussed and employed as different businesses try to perfect their marketing. Some of the most popular techniques are to allocate a percent of sales or an overall percent of total budget. Others go with gut instinct or a shoot-the-moon approach to maxing their credit card out. In search marketing, people often promote building a big keyword list, setting it live and ‘optimizing it to results’.
Whatever approach you have heard in the past, its worth considering a completely unique approach to Google budgeting - demand-based budgeting.
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There is a popular misconception in the Web 2.0 world that if you build it, they will come and that marketing is not necessary because the web gives everyone a platform to launch an app, tool, product, service, whatever. The team at Thrivepoint has worked with hundreds of startups and growing businesses, and it says here:
Very little in life is guaranteed but if you fail to recognize the importance of sales and marketing to your business, your business will fail.
Marketing is the sum of all activities that a business does to put the product in the customers hands. It starts with the customer and ends with the customer. And if you ignore the customer, you will find yourself without them.
So if marketing is necessary, why are successful business people claiming it is not?
Unlike TV or yellow pages or other advertising media, a website’s unique and powerful advantage is its ability to create an opportunity to interact and engage your customer in a converstaion. But the site has to be set up to have that conversation and as the website owner, you exclusively hold the burden of carrying a one-sided conversation long enough and in such an engaging manner so that the visitor wants to join in. In other words, it takes time, trust, credibility and a host of other factors for a website visitor to make the leap from anonymous visitor to prospective customer.
