Getting into the Thick of BBQ Sauce
Posted by Max Bean on January 13th, 2010 under Digital MarketingTagged with: BBQ, food, market analysis
There are two kinds of BBQ sauce: The biggest. And the best.
The former can be determined pretty easily. Walk into any supermarket, convenience store or corner market and it will be what’s readily available. Sometimes it will be the only thing available. In case you need to know, it’s Kraft, closely followed by Heinz BBQ sauce. In their defense, they were also the first to market back in the late 40s and early 50s.
The latter is much more subjective. And regional for that matter. Your favorite barbecue sauce may only be available in your favorite BBQ restaurant. Or it might only be distributed within a 30-mile range of where it is made.
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