Case Studies
Amplifying Google Adwords with Social Media
Client: Uplifting Athletes, Inc. is a 501(c)3 nonprofit organization that operates as a national charter and serves as a uniting force to help change the perception of rare diseases. They have created a network of university chapters within major NCAA Division 1A football programs to enhance the current football student-athletes’ academic and playing experience with [...]
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The Debate on Conversion Attribution Analysis: First or Last?
A debate about conversion attribution analysis started several years ago when SEM programs started gaining a very large portion of enterprise marketing budgets. In essence, it goes like this: Should the keyword that delivered a conversion get the sole credit for the conversion, or should the other channels, such as display ads, which reached the [...]
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How Social Media Marketing Works
What do people mean when talking about “social media” marketing?
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The Hot Topic of Salsa
More money is spent annually in the US on salsa than on ketchup.
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The Thick of BBQ Sauce
How does the little BBQ guy compete with the big BBQ guys?





