You may have heard someone recently say something to the effect of, “Buying media is yesterday’s news. Earning it is the future.” But what is earned media?

Earned media is publicity without payment to the person or company who provides the publicity. One of the primary reasons for the buzz is that earned media is often used synonymously with the term “free media”. The other reason for its recent buzz is that platforms for easily distributing earned media – like Facebook and Twitter – have become very popular over the past couple of years.

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Google Analytics provides a great level of detailed analysis and data for businesses and websites looking for a free analytics solution. But is Google Analytics really free? Here is where Google Analytics may cost you real dollars and how to fix it (without switching from using Google Analytics).

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