Web page optimization delivers 192% increase in trials to monthly wine publication.

In 2004, wine connoisseur, Neil Monnens, noticed a funny thing about wine – there was no consistency in price across wines with the same ratings. In late 2004, he started publishing WineBlueBook each month to provide a simple wine buying guide that offers an at-a-glance breakdown of how one wine compares to another in terms of quality and price.  WineBlueBook’s goal is to make wine drinking and wine buying more accessible to everyone by helping consumers find quality wines at every price point. Continue Reading »

Website sales & signup rate increase 851% for global fashion trendsetter, Halé Bob.

Halé Bob, a Los Angeles-based clothing company globally known for its unique style and celebrity clientele, employs its website as a key strategy in servicing its global client base, but the website itself was not producing the desired customer relationships or revenue impact. Some factors included: declining revenue during 2008-09 recession; most people leave the site without engaging; Poor performance from online marketing.

Thrivepoint Solution

Thrivepoint implemented Thrivepoint Engage™ – its proven marketing optimization solution – to:

• Completely map the conversion funnel and identify new engagement opportunities;
• Engineer design and message test to increase sales and signups while decreasing abandonment;
• Align online media, paid search and social media with the new strategy;
• Implement SEO on each page to increase organic traffic.

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Client: Uplifting Athletes, Inc. is a 501(c)3 nonprofit organization that operates as a national charter and serves as a uniting force to help change the perception of rare diseases. They have created a network of university chapters within major NCAA Division 1A football programs to enhance the current football student-athletes’ academic and playing experience with real-world job skills. Each chapter partners with a charity that supports one of these rare disease and engages in a grassroots effort to connect millions of passionate and loyal college football fans with people affected by these diseases.

Challenge: Thrivepoint was hired by Uplifting Athletes in June-2008 to help generate donations for an upcoming event at Penn State and to help launch the Ohio State chapter. Uplifiting Athletes had created a Google Adwords campaign with a Google Grant that was inactive due to poor Quality Scores. With the key events coming in July, Uplifting Athletes was under a looming deadline to generate awareness of the pledge drive and donations before and during the events. The situation was especially urgent given that the events only take place once per year ahead of football season.

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